Sancho PMAbout
The story behind Sancho PM
Pragmatic Product Management for the real world.
Don Quixote
Theory. Frameworks. "Best practices" that look great in blog posts but fall apart on Monday morning.
Sancho Panza
Pragmatism. Common sense. What actually works when you're in the trenches shipping real products.
While Quixote attacked windmills thinking they were giants, Sancho saw reality and moved forward.
Why Sancho PM exists
Most Product Management content is written for FAANG — not for the real world.
Too much theory
Frameworks that sound smart but don't survive contact with reality.
FAANG-focused
Assumes unlimited resources and months to ship. That's not reality for most of us.
Missing the point
Product Management isn't about perfect processes. It's about shipping things that matter.
The Philosophy
12 pillars guide everything here. Each represents a priority — the first word always wins.
Done
over Perfect
Customer
over Opinion
Pragmatism
over Dogma
Who's behind Sancho PM?
Gus — The Sancho PM. 20 years of Product Management. Telecom, eCommerce, finance. Mobile, web, data. Different continents, different cultures, same pattern everywhere.
The pattern: frameworks and processes quietly take over organizations until PMs become submissive to them. I've written the 50-page PRDs that nobody read. Sat through the 3-hour prioritization meetings that decided nothing. Watched teams chase methodology instead of shipping products.
Sancho PM is the antidote. Less philosophy, less "activity," more delivery, more value. It's a philosophy that won't be popular with most PMs—because it asks them to stop hiding behind process and start shipping things that matter.
The ideas come from two decades of shipping real products in real constraints, across real organizations that don't look anything like the case studies.
Ready to get pragmatic?
Start with the pillars or grab a template.