Welcome

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Your guide to pragmatic Product Management.
Tired of frameworks that don't survive Monday morning? You're in the right place.

How to get the most out of Sancho PM

Understand the Philosophy

Sancho PM is built on 12 Pillars — principles that prioritize what works over what sounds good.

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11 free templates that will change how you ship products. From PRDs to Launch Checklists.

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Explore at Your Own Pace

Browse all 12 Pillars, read the blog, or get the full Toolkit.

"Ship it, then fix it"

The most important pillar.

"Build for them, not for you"

You are not your user.

"Data is for decisions, not decoration"

Stop measuring, start deciding.

Planning

Why over-planning and waiting for perfect conditions are the same trap.

AI in Practice

From idea to working prototype in one afternoon. A real story, tools and all.

Leadership

When to hold on, when to let go. The hardest PM skill nobody teaches.

11 free templates to help you ship faster.