Sancho PM
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The Duke's Feast: When Stakeholders Agree But Never Act
The Duke and Duchess loved Don Quixote. They supported him, cheered him on, gave him everything he asked for. They were also using him for entertainment.
The Blog
Practical insights for Product Managers who ship. No theory. No fluff. Just what works on Monday morning.
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The Simple Question: When Honesty Cuts Through Delusion
Sancho's greatest weapon wasn't a sword. It was the courage to ask what everyone else was thinking but nobody dared to say.
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The Burning Library: When Less Becomes More
Don Quixote's friends burned his books to cure his madness. Sometimes the best thing you can do for a product is remove what's making it sick.
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The Governor's Island: When Trust Creates Better Leaders Than Control
Sancho was given an island to govern—and surprised everyone. The best outcomes happen when you trust people with outcomes, not just tasks.
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The Lady Dulcinea: When You Build for Users You've Never Met
Don Quixote built an entire fantasy around a woman he'd never spoken to. Many PMs do the same with their users. Here's how Sancho would actually go talk to them.
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The Windmill Problem: Fighting Battles That Don't Matter
Don Quixote attacked windmills. Many PMs attack imaginary competitors and edge cases. Here's how Sancho would focus on what actually matters.