Pillar 03

Decide over Dashboard

"Data is for decisions, not decoration"

Dashboards are seductive. They make you feel productive without actually producing anything.

Data exists for one purpose: to make better decisions. If your metrics aren’t changing your behavior, they’re just noise with a nice UI.

What This Means in Practice

  • Before tracking anything, ask: “What decision will this inform?”
  • Set decision criteria BEFORE looking at the data
  • Act on signals — don’t wait for certainty
  • Delete metrics that don’t drive action

Common Traps

  • Checking dashboards daily without changing anything
  • Adding metrics “just in case we need them”
  • Waiting for more data when you already have enough to decide
  • Using analytics to avoid making hard calls

Remember

“In God we trust. All others must bring data.” — W. Edwards Deming

But data without decisions is just decoration.

Put this pillar into practice

The Pragmatic PM Toolkit includes templates built on these principles.